The hair industry’s biggest weekend wraps up for 2017
Tuesday 13 June 2017
The professional hairdressing industry passionately welcomed Hair Expo Australia's return to Darling Harbour in 2017 at the new International Convention Centre (ICC) in Sydney, with the community’s premier event wrapping up its 2017 edition with 9875 visits through the doors over the course of the Queen’s Birthday long weekend.
A 15 per cent increase in expo floor space from the 2016 event in Melbourne meant more exhibitors and more products for hair professionals to sample and shop. With 150 shows on three stages in the expo halls, 10 dedicated education rooms, as well as grand theatres and ballrooms for the event’s evening Galas; the Hair Expo program is unrivalled in Australasia, showcasing more than 1500 models, styled by over 500 educators with products from over 110 exhibitors.
“Hair Expo has once again proven to be the beating heart of the industry. Nothing furthers a community as much as an interactive live event. Countless business opportunities have been created, careers enhanced, and friendships forged. The inspiration created at Hair Expo reverberates throughout the entire year”, said Julia Erben, Event Director for Hair Expo Australia. “While the total attendance did not quite beat 2016’s record-breaking, first-ever Melbourne edition, we grew by a massive 18 percent in Expo ticket sales above the last Sydney event, proving the attraction of the program and its new Sydney home in Darling Harbour.”
Education sessions with global superstars found sold-out auditoriums with over 500 attendees, and the night-time galas culminated in the glamourous Hair Expo Awards ceremony with over 1000 guests.
Julia Erben added: “Bringing the world’s best to Australia is the core of our mission. With standing ovations and visitors testifying that meeting their idols made this ‘the best day of their careers’, we stand humble in gratitude to iconic industry figures such as Eugene Souleiman who shared the insights into their world and skills in such generous ways.”
The event was also characterised by many ground-breaking, international product launches, welcomed by an industry which thrives off innovation and salon-exclusive technology. Offering products and services that cannot be replicated at home is the central drawcard for salons, and thousands of managers and their teams flock to Hair Expo each year to find that point of difference.
Product launches and trends seen at Hair Expo included:
· Alfaparf Milano showed its stunning new Revolution Neon direct colouring creams, which were demonstrated on the Expo floor by two of its international ambassadors, Rod Anker and Edoardo Paludo.
· Balmain Paris Hair Couture made its Australian debut at Hair Expo. The luxury fashion house’s line of professional haircare was demonstrated on the floor and on the Main Stage by its International Master Trainer, Guido Rieger, who flew to Sydney from Rotterdam for the event.
· Glampalm Australia launched its new Clinic Styler with Nano-Vibrating Technology, Clinic Mode, and Healing Stone Technology™, which was hugely popular; with the brand selling out of its initial expo stock allocation on day two of the event.
· Creative colour company, Pulp Riot, launched in Australia at Hair Expo. The brand’s head educators and founders travelled to Sydney from the US for the launch, and demonstrated throughout the weekend the colouring techniques that have made their professional colour a cult product among the international hairdressing community.
· Social media superstar stylist Natalie Anne launched her new hair care line at Hair Expo.
It was clear that the latest trends in hair are still dominated by a love for colour, with all shades of the rainbow and a trending unicorn look, defined by pastel shades, seen on numerous models at the event. LA celebrity hairstylist Guy Tang leads the social media craze for such trends, with his YouTube hair colour tutorials garnering millions of views, and at Hair Expo he didn’t disappoint with shades like rose gold, silver, and lilac demonstrated at his creative education session in partnership with Olaplex. Healthy, shining locks created by ever-evolving techniques and applications continue to attract consumers to salons, and inspire the imaginations of hairdressers equally.
“There is simply nothing like Hair Expo in the industry”, commented Julia Erben. “With a community thriving on live interaction, we have decided to continue to divide the love between the two equally strong epicentres of the hairdressing industry in NSW and Victoria. In 2018, Hair Expo will be returning to Melbourne, and is planning to alternate between the two cities of Sydney and Melbourne in the future.”
The event closed off with its pinnacle celebration, the 2017 Schwarzkopf Professional Hair Expo Awards, where Jason Fassbender was crowned the 2017 Australian Hairdresser of the Year, the first time a South Australian hairdresser has won the accolade in the 32-year history of the awards. The 2017 New Zealand Hairdresser of the Year award went once again to Danny Pato, who also won the accolade in 2016.
Hair Expo Australia 2018 will take place 9-11 June at the MCEC Melbourne. www.hairexpoaustralia.com