Hair innovations, trending looks and top hairdressing talent named as Hair Expo Australia wraps its 2018 event
Tuesday 12 June 2018
Three days of trend showcases, product launches and networking took place in Melbourne over the Queen’s Birthday long weekend at Hair Expo Australia, the professional hairdressing industry’s premier event. The 2018 edition closed on Monday with the pinnacle celebration – the Hair Expo Awards Gala – where Joey Scandizzo was named the 2018 Hair Expo Australian Hairdresser of the Year.
With plenty of exciting product launches and new trends revealed, the event also hosted some of the world’s foremost authorities in hair who presented their varied skills in cutting, colouring and business to the Australian industry. Headlining the 2018 event was businesswoman, television star and hairdresser, Tabatha Coffey; four-time British Hairdresser of the Year, Angelo Seminara; and leading US balayage education expert, Candy Shaw.
Additional appearances on the event’s Main Stage from Hollywood colourist Tracey Cunningham (with clients including Jennifer Lopez, Drew Barrymore and Khloe Kardashian), as well as social media creative colourist Guy Tang, meant that the show floor was buzzing throughout the weekend with excited hair professionals ready to meet and learn from their idols.
“We brought some of the world’s leading educators to Hair Expo this year to share their skills and unique take on hairdressing with the Australian industry. The feedback that we’ve had has been amazing and it’s so gratifying to see our visitors heading back to their salons feeling inspired and driven for the year ahead”, said Cory Watson, Event Director for Hair Expo Australia.
The event was also characterised by many ground-breaking, international product launches, welcomed by an industry which thrives off innovation and salon-exclusive technology. Offering products and services that cannot be replicated at home is the central drawcard for salons, and thousands of managers and their teams flock to Hair Expo each year to find that point of difference.
Product launches and trends seen at Hair Expo 2018 included:
· Dyson showed its new Supersonic Professional Edition hairdryer, a major attraction for visitors who sampled the hairdryers and had their hair styled at the brand’s styling bars on the show floor. Key features of the new technology include a revolutionary new magnetic filter design, a longer cable designed for salon use, and changes to the magnetic concentrator nozzle for wider airflow.
· Olaplex launched its new no.4 bond maintenance shampoo and no.5 bond maintenance conditioner. Celebrity hairdresser Tracey Cunningham flew to Melbourne from Los Angeles to launch the products with Olaplex and Haircare Australia at Hair Expo, where she took to the Main Stage to speak about the colour formulas she uses on her celeb clients such as Khloe Kardashian.
· Pulp Riot launched three new, inter-mixable high-speed toners – with vegan formulas containing ingredients like quinoa oil, plant butters and coconut and linseed oil for hydration, shine, elasticity and strength. Pulp Riot’s global educators also flew in from the USA for Hair Expo, where they presented a popular educational session on pop colour and blonding techniques.
· Previa, a new natural colour product line, was launched into Australia by Professional Use. The brand is making waves overseas, with its Organic Green Walnut Colour Shine Treatment named the Best Green Product winner at the Estetica Hair Products Award (HPA) at Cosmoprof Bologna 2018; and also a finalist for Best Green Product at the Cosmoprof Awards this year.
· Kaaral officially launched its exciting new K05 Revitae hair thickening system. The range uses stem cell technology to activate dormant hair follicles, and has been shown to deliver noticeable increases in hair density within 12 weeks.
Dyson exhibited for the first time at Hair Expo in 2018 where they also sponsored the event’s new Styling Stage. Brand experience manager Astra Justice commented, “Having not been before, we didn’t know what to expect – everyone’s just so intrigued in the technology, they’re getting hands-on, we have not stopped since this morning. Having the opportunity to talk to people on the [Styling] stage as well was really good!”
Marie Nieuwoudt from Australian International Industries said, “We have had an amazing show, I’m so fortunate… it really has for me been one of the best shows here in Melbourne!”
Hair Expo and Sustainable Salons launched the next phase of their partnership aiming at a sustainable salon industry future and an environmentally friendly Hair Expo event. By enlisting the services of organisation Simply Cups, the initiative this year aimed to eliminate the estimated 20,000 single-use beverage containers that are discarded at Hair Expo. Simply Cups is Australia’s first coffee cup recycling program, which collects coffee cups for recycling that would otherwise end up in landfill.
Cory Watson added, “Hair Expo is unparalleled in its ability to bring the industry together under one roof. Live events provide countless opportunities for professionals to discover the products and trends they might not yet know about, to network with their peers, to be immersed in education; and ultimately to take all that knowledge and inspiration back to the salon to the benefit of their clients.”
The event closed off with its peak celebration, the 2018 Hair Expo Awards, now in its 33rd year, where Joey Scandizzo was crowned the 2018 Australian Hairdresser of the Year. The 2018 New Zealand Hairdresser of the Year award went to Danny Pato, who has now held the title for three consecutive years.
Hair Expo Australia will return to Sydney in 2019 as it continues to alternate between Melbourne and Sydney each year. www.hairexpoaustralia.com