Hair Expo Australia welcomes Paul Mitchell icons to 2019 education line-up and announces HAIRBIZ magazine as official media partner of Hair Expo Awards

Media release

Monday 1 April 2019

Hair Expo Australia will be welcoming industry icons Robert Cromeans and Angus Mitchell to the line-up of international artists in this year’s education program, representing luxury hair care brand Paul Mitchell.

“Robert & Angus will be joining us in Australia across the Hair Expo long weekend as part of a world tour they are embarking on over the coming months. As key figures in the iconic Paul Mitchell brand, Robert and Angus are keen to connect with their Australian customer and family, and we are honoured to have them join this year’s Hair Expo line up and have the opportunity to inspire Australian hairdressers – both artistically and commercially. Robert and Angus are here to share their successes (and life hacks) as a salon owner and industry leaders”, said John Pizzey, Managing Director of Six Five Salon Group.

Visitors to Hair Expo Australia will have numerous opportunities to see the pair in action during three education sessions on the main stage where attendees will be taken through inspiring colour and advanced world class finishing techniques, as well as the 2019 Top Salon Summit, the GenNext closing show, and on the Paul Mitchell exhibition stand (stand SS02).

Hair Expo Australia has partnered with leading trade magazine HAIRBIZ, owned by Mocha Publishing, as the official media partner for the Hair Expo Awards 2019.

HAIRBIZ joins leading Australian scissor brand Excellent Edges, heat-styling brand Hot Tools, and colour brand Original & Mineral (O&M) in a new multi-brand partnership model this year.

“We are thrilled to welcome HAIRBIZ as the Official Media Partner of our coveted Hair Expo Awards for 2019. We see this collaboration as a fantastic opportunity to heighten what is already a strong working relationship with HAIRBIZ. We believe the partnership will provide valuable opportunities for our finalists and winners to receive first-rate exposure over print and online platforms for their outstanding collections. We are excited to offer our successful awards entrants opportunities with a revered publication in the industry who we greatly admire, and are looking forward to working with Mocha Publishing for a very exciting year of creativity in the hairdressing industry,” said Cory Watson, Event Director for Hair Expo Australia.

“We are excited to be working with Hair Expo Australia as the Official Media Partner for the Hair Expo Awards, providing an integral role in terms of publicity and exposure for the event, its finalists and ultimate winners,” said Linda Woodhead, owner of HAIRBIZ, published by Mocha Publishing. “We see this as another great step forward in further connecting with the industry, through our media, event and award channels and being able to offer guaranteed media exposure through both print and online platforms. I am extremely proud to be able to announce that one of the winning shots from the 2019 Australian Hairdresser of the Year collection will grace the Front Cover of HAIRBIZ, with a feature in the magazine, showcasing the newly crowned winner and honouring this incredible achievement. We will also be giving exposure to finalists and winners both before and after the awards and have created an ongoing strategic plan with Hair Expo to communicate with the industry on how to leverage the status hairdressers enjoy through these iconic awards.”

Finalists and winners of the coveted Hair Expo Awards will also enjoy additional exposure in HAIRBIZ and BARBERSHOP magazines, including a full feature interview for the 2019 HAIR EXPO AUSTRALIAN HAIRDRESSER OF THE YEAR.

Early bird tickets for Hair Expo are on sale until midnight AEST Thursday 18 April.

Hair Expo Australia takes place 8-10 June 2019 at the International Convention Centre Sydney (ICC Sydney). See www.hairexpoaustralia.com to purchase tickets and see the full education program.