Hair Expo Australia announces 2019 awards and event sponsors

Media release

Tuesday 12 February 2019

Hair Expo Australia has partnered with leading professional brands for its prestigious Hair Expo Awards and 2019 event in Sydney. As part of a new multi-brand sponsorship model, Hair Expo is delighted to welcome leading Australian scissor brand Excellent Edges, heat-styling brand Hot Tools, and haircare and colour brand Original & Mineral (O&M) as its special partners this year.

“We’re elated to be joining up with such amazing brands for Hair Expo and the Hair Expo Awards this year” said Cory Watson, Event Director for Hair Expo Australia. “These prestigious professional brands aligning with us in 2019 is a powerful statement on the value of Hair Expo and the awards to the Australian and New Zealand industry; and the unique platform that we can provide brands for exposure to the right audience”.

The brands are exclusive category sponsors in 2019, with Excellent Edges the official scissor partner.

“Hair Expo has played such a significant role in the branding and success of Excellent Edges over the years, so it is incredibly exciting to have the opportunity to sponsor Australia’s premier hair event for 2019”, said Pete Walstab, owner of Excellent Edges.

Hair Expo welcomes Hot Tools as its official styling tool partner, with the brand now distributed in Australia by Rogue Beauty.

“The Hot Tools brand has been firmly on our radar since we established Rogue Beauty in 2014, having led the way in innovative design for heat styling tools in the USA for the past 25 years. We are thrilled to be working with Hair Expo as the official styling tool partner as part of the brand’s 2019 Australian launch, where we plan to showcase a special selection of the multi award-winning Hot Tools products”, said Jared Fisher, Managing Director of Rogue Beauty about the partnership.

And Original & Mineral (O&M) is the official Colour partner for Hair Expo and the Hair Expo Awards in 2019.

“We are thrilled for O&M to be the official colour sponsor for Hair Expo 2019, O&M was born in a hair salon in Australia and hairdressers are at the heart of the brand. Our O&M tribe is growing around the world; this is a very exciting time and we are very happy to be part of Hair Expo and celebrating hairdressers”, said Jose Bryce Smith, founder of O&M.

Hair Expo Australia’s 2019 event takes place in Sydney from 8-10 June, with the Hair Expo Awards Gala on the final night of the show (Monday 10 June).

Exclusive awards and event sponsorship opportunities remain available for interested brands seeking unparalleled exposure to a professional hairdressing audience. Enquiries can be directed to Rosie Mitchell: rosie.mitchell@reedexpo.com.au

Ticket sales and Hair Expo's full program will be released in early March, with pre-registration now open at www.hairexpoaustralia.com