Saturday 11 June 2016
2:30pm - 7:30pm
Aerial - 17 Dukes Walk, South Wharf VIC 3006
YOU ARE THE NEW CURRENCY: THE POWER OF INFLUENCE
One thing has definitely not changed. The world continues to spin and fast. Whether in our work or personal lives, we need to be agile, adaptable and ready for these continuing challenging times. The one thing we can rely on is OURSELVES. YOU are the strongest currency. You have the power to influence. The question is, how do you harness this power in subtle and powerful ways?
Register today for the 2016 Top Salon Summit and open your mind to new powers of influence. You will hear from a highly successful panel of speakers so that you can cultivate your power to influence as a leader in your business, your industry and your life, because regardless of the age we live in…YOU are your own currency!
2:30pm – 3:00pm Registration & Networking
3:00pm – 3:10pm Welcome
3:10pm – 4:10pm Unspoken Influence - Anthony Laye
4:15pm – 4:25pm Break
4:25pm - 4.30pm Sneak Preview: The Reset - A documentary on the future of the hair industry
4:30pm – 5:15pm Lessons From a Life in Hair - Gerard Scarpaci
5:15pm – 6:00pm Influencer Marketing - Sarah Chegwidden
6:00pm – 7:30pm Degustation Experience and Networking
7:30pm We will escort you to join the Hair Expo Welcome Party!
The 5-step formula to know what people are thinking
We’ve all heard that around 70% of all communication is non-verbal, but be honest with yourself - do you really know how to read it? Does this mean you’re missing 70% of the conversation? Anthony Laye’s 5-step formula to accurately decode people’s non-verbal behaviour in real time is the simplest way to read this 70% accurately, and start building leadership, influence, career growth and networking skills now. And it’s all wrapped up for you in the most entertaining and valuable presentation you will experience. Captivating, engaging, memorable, powerful. Anthony Laye delivers the kind of keynote presentation that you have never experienced before, and will likely never experience again. And when it comes to understanding non-verbal communication and its powerful influence on relationships, there is no one more qualified to deliver it.
Lessons from a life in hair
For the past 25 years, Gerard Scarpaci has worked as a stylist, educator, salon owner and marketer, with the most renowned and influential brands in the world of hairdressing - brands such as Vidal Sassoon, Paul Mitchell, Bumble and Bumble, AVEDA and ARROJO. Along this journey, Gerard has learnt lessons from each about what makes a brand successful, unique and prosperous. During this talk, he will share a crucial lesson learned from each brand and how he utilises it today in creating the success of his own brand, Hairbrained.me. We don’t exist in a vacuum, the more aware we are of how others operate and their key strategies, the more likely we are to craft our own unique journey to success.
Brands have been using influencers forever but how they leverage them has changed dramatically in recent years with the meteoric rise of various social media platforms. Now you no longer need a celebrity endorsement to give your product or service some validation. Everyday people have the ability to reach thousands even millions of people on their blogs, Instagram, Facebook, Snapchat - the list goes on.
The Remarkables Group currently represents one of the world’s biggest hair bloggers - Hair Romance, along with a number of beauty and fashion influencers. They have worked with a huge number of brands including Schwarzkopf, L'oreal, ghd and Kerastase. Why are brands engaging with influencers and how are they doing it? This session will take you through latest trends we are seeing in influencer marketing.
Featuring Guest Speakers
Our spearkers have been selected for their expertise and will share their findings and personal journeys to inspire and delight you. They may even change your life...
Australia’s Mind Reader
Losing your mind has never been more hilarious. Australia’s premier Mind Reader, Anthony Laye, will take you on a mind-blowing experience full of laughs and wonder, leaving you with a sense that you’re not the only one in control of your thoughts. It’s a powerful show that seriously leaves an impression. A human lie detector test, nail-biting Russian roulette, amazing mind tricks… Anthony Laye delivers such a unique, unforgettable and funny experience that will be talked about for years to come. So unless you’ve already seen Anthony Laye as part of the international magic spectacular “The Illusionists”, or on his many television appearances, then you’ve never seen anything like Anthony Laye.
Educator, marketer and co-founder of Hairbrained.me
Gerard Scarpaci is a well-rounded beauty industry veteran, with 25 years experience as an educator, salon owner and marketer. During his career Gerard has worked with the most successful and influential brands in the industry, including Vidal Sassoon, Paul Mitchell, Aveda and ARROJO, as an educator, product developer and marketer. In 2008 Gerard co-founded Hairbrained.me, the beauty industry’s most influential online community, and in 2012 launched Hairbrained.pro, an e commerce resource for hairdressing tools. Gerard currently divides his time between Hairbrained and working as an educator and master stylist at ARROJO NYC.
Relationship Director at The Remarkables Group
Sarah Chegwidden is a Relationship Director at The Remarkables Group - the first dedicated talent agency for influencers in Australia, which launched in May 2012 and now represents a mix of talent who reach 8 million people a month. Sarah's role sees her interacting daily with some of the biggest names in Australian blogging - and also with the brands who want to work with them. As such, she is a leading expert on the influencer marketing space in Australia. Prior to joining The Remarkables Group, Sarah’s background was in digital, print and cinema advertising – managing client accounts and business development both in Dublin (where she is originally from) and Sydney. In 2013, Sarah decided to undertake a Diploma in Digital Marketing in order to improve her knowledge of the digital space. She joined The Remarkables Group in April 2014 and has been leading the world of influencer marketing ever since.
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