Reasons to Exhibit

Hair Expo Australia is the largest event in the southern hemisphere for you to come together as salon professionals to meet buyers from around the world. They come to see YOU, as part of an intensive 3 day sourcing experience – why would you not want to be part of that?

Visitor Facts

  • 9,875 visits - 16% increase from previous Sydney edition of Hair Expo
  • 80% were Owners or Managers
  • 84% had the authority to make a purchase
  • Average purchase value increased by 32% compared to 2016
  • 76% made a purchase
  • 72% are likely to purchase products in the 3 months post show
  • Visitors spent an average of 4 hours viewing the exhibits
  • 59% came to see what is new and interesting in the industry

Source: 2017 post-show visitor survey

Reasons to Exhibit

  • Salon owners, hairdressers, stylists and apprentices, everything hair, they all know the June long weekend is their HAIR EXPO weekend, they dedicate their time to source new brands and products and have fun while they are at it with the entire industry.
  • Hair Expo allows you to build face to face relationships with new and existing buyers, while providing you with the opportunity to show in-depth experiences with your brand or company. Hair Expo allows you to show the personal side of your company by including image, business, creative, and emotional aspects.
  • Position your brand at Hair Expo in the mind of the buyers and attract media attention which no other marketing channel can achieve alone is the key buying event for the Australian hair industry.
  • To find out more about why taking a stand at Hair Expo is for you, take a look at our latest Post Show Report and see the results speaks for themselves.
Click here to see the 2017 exhibitor prospectus for Hair Expo Australia


Rosie Mitchell
Sales Manager
+61 2 9422 8937


James Redshaw
Account Manager
+61(2) 9422 2463

Carly Williams
Account Manager
+61(2) 9422 2614

Sat 9 June 2018 10:00am to 5:00pm
Sun 10 June 2018 9:00am to 5:00pm
Mon 11 June 2018 10:00am – 4:00pm
Melbourne Convention & Exhibition Centre
2 Clarendon St South Wharf 3006 VIC

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