Alfaparf Milano

Alfaparf Milano

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Alfaparf Group is an ITALIAN MULTINATIONAL COSMETICS company in the field of hair and skin care that performs research, manufacturing and distribution. Our mission is to elevate the quality of service that professionals (stylists and salons) can offer by providing them with products and services that reflect Italian taste and creativity, but also take into account contemporary international trends. For over 35 years, PROFESSIONAL HAIR COLOR & CARE have represented a pure passion for ALFAPARF MILANO, which turned into an obsession, with the single goal of achieving immaculate results. Every shade created, each reflection that it is illuminated and enriched with, everything has been custom formulated; with the LATEST TECHNOLOGY to strive toward perfection, which ALFAPARF MILANO has always been committed to. ALFAPARF MILANO is the favourite child of our ALFAPARF GROUP family Love for beauty, dedication to perfection and the conviction that we can really go far; We proudly claim to be the #1 Made in Italy Luxury Brand across the Professional Haircare Industry Worldwide. We provide professional hair color, form, care and styling products. With ALFAPARF MILANO, beauty has a new taste We have a unique approach, that begins with love in doing good things, with taste and passion. Our world is made by excellence, enthusiasm, and good vibrations. We offer women an original In-Salon experience with a favourable Italian flare. WE DON’T TAKE OURSELVES TOO SERIOUSLY, BUT WE ARE VERY SERIOUS ABOUT WHAT WE DO. AND HAIRDRESSERS LOVE THAT! Every second, across 5 continents, a woman leaves a hair salon wearing our color and carrying us with her, in her look and in her life.


  • Evolution of the Color Cube

    Evolution of the Color Cube Pioneering performance in the professional color service with 3D Tech - Hyaluronic Acid, MLV and HCl, 3 innovative comp...

  • Pigments

    Award winning ultra concentrated inter-mixable pure pigments. Pigments colors everything - Innovation that permits the personalisation of color in an...

  • Precious Nature Ammonia Free Color &...

    Introducing the NEW Precious Nature Ammonia Free Permanent Color with a natural heart. Made using 100% natural ingredients Lifts up to 3 leve...

  • rEvolution

    Direct Coloring Cream Ammonia Free #TURNMEneON Discover the new rEvolution JC NEONS Play, experiment and personlise your look with an endless...

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Floor Plan


  • Brand Profile 1.27 MB

    Alaparf Milano Brand Profile - Made in Italy

    18 Apr 2017


  • Contact Information

    Alfaparf Milano
    15 Concorde Drive KEILOR PARK VIC 3042 Australia
    Tel:  393362088
    Fax:  393362044

Sat 9 June 2018 10:00am to 5:00pm
Sun 10 June 2018 9:00am to 5:00pm
Mon 11 June 2018 10:00am – 4:00pm
Melbourne Convention & Convention Centre
1 Convention Centre Place, South Wharf, VIC 3006

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